At which step of the planning stage of the strategic marketing process does a firm develop the program's marketing mix?
A)sales forecasting
B)situation analysis
C)goal setting
D)marketing program

Question

Quizplus · Accepted Answer

Developing the marketing mix comes under the marketing program stage of the strategic marketing process. This is where a firm decides on the specific tactics and strategies that will make up their marketing mix, including decisions on product, promotion, price, and place/distribution.

At Which Step of the Planning Stage of the Strategic