There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's name is Demeter, and it makes over 150 different fragrances with
Names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather,
And Turpentine. According to people who use Demeter perfume, its memorable scents would be what makes it superior to other perfumes. Which element of the marketing program is being considered when the company's owner decides to add scents that
Evoke colors?
A)place
B)product
C)price
D)promotion

Question

Quizplus · Accepted Answer

Adding scents that evoke colors falls under product development, which is part of the product element of the marketing program.

There Are Many Perfumes on the Market, but Only One