Figure 2-4

-SBUs found in quadrant "D" (Figure 2-4)would be called
A)dogs.
B)stars.
C)cash cows.
D)question marks.

Name: Figure 2-4 -SBUs found in quadrant "D" (Figure 2-4)would be called A)dogs. B)stars. C)cash cows. D)question marks.
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Question

Figure 2-4
 
-SBUs found in quadrant "D" (Figure 2-4)would be called
A)dogs. 
B)stars. 
C)cash cows. 
D)question marks.

Quizplus · Accepted Answer

SBUs (Strategic Business Units) found in quadrant "D" of the BCG matrix, which typically represents low market growth and low market share, are referred to as "dogs." These are units that neither generate nor consume a large amount of cash.

Figure 2-4 -SBUs Found in Quadrant "D" (Figure 2-4)would Be Called