There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's name is Demeter, and it makes over 150 different fragrances with
Names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather,
And Turpentine. According to people who use Demeter perfume, its memorable scents would be what makes it superior to other perfumes. Which elements of the marketing program were being considered when the company's owner decided initially to market the perfume in 1-ounce coloured glass bottles that would not always be sold at list
Price?
A)price and product
B)place and promotion
C)price and place
D)promotion and price

Question

Quizplus · Accepted Answer

The decision to market the perfume in 1-ounce colored glass bottles and the choice not to always sell at list price directly relate to the product's presentation and pricing strategy, which are elements of price and product in the marketing mix.

There Are Many Perfumes on the Market, but Only One