Question 1

The information needed in situation (SWOT)analysis, Step 1 of the planning phase, includes: 1)trends for industry and competitors and 2)________

Accepted Answer

In SWOT analysis, understanding projections of future sales, expenses, and profits is crucial as it helps in assessing the organization's internal strengths and weaknesses, as well as external opportunities and threats.

Question 2

The actions taken in the marketing program, Step 3 of the planning phase, include: 1) develop the program's marketing mix and 2)_________ _.

Accepted Answer

The second action taken in the marketing program in Step 3 is to develop the budget by estimating revenues, expenses, and profits. Therefore, choice B is the correct answer. While identifying industry trends, selecting target markets, and positioning the product are important steps in the overall marketing plan, they are not specifically part of Step 3 in the planning phase.

Question 3

The actions taken during the implementation phase of the strategic marketing process include: 1)obtain resources, 2)design marketing organization, 3)develop schedules, 4)_________.

Accepted Answer

The fourth action taken during the implementation phase of the strategic marketing process is to execute the marketing program. This involves carrying out the specific marketing tactics and activities that were planned during the previous phases of the process.

Question 4

The information needed for the marketing program, Step 3 of the planning phase, includes: 1)________and 2)detailed plans to execute the marketing program.

Accepted Answer

The marketing mix actions, also known as the 4 P's (product, price, promotion, and place), are the specific tactics that will be used to implement the marketing program. The detailed plans will outline the specific actions and strategies for each of these elements. The other options listed may be important information for developing the marketing program, but they do not directly relate to Step 3 of the planning phase.

Question 5

The actions taken during the implementation phase of the strategic marketing process include: 1)obtain resources, 2)________, 3)develop schedules, 4)and execute the marketing program.

Accepted Answer

During the implementation phase, designing the marketing organization is crucial to ensure that the right structure and people are in place to execute the marketing strategies effectively.

Question 6

The actions taken during the evaluation phase of the strategic marketing process include: 1)compare results with plans to identify deviations and 2)_________.

Accepted Answer

The second action taken during the evaluation phase is to correct negative deviations and exploit positive ones. This involves monitoring performance against the plan and making adjustments as needed to improve results. The other answer choices are not specifically mentioned as actions taken during the evaluation phase.

Question 7

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: 1)_______, 2) select target markets, 3) find points of difference, and
4)position the product.

Accepted Answer

During the market product focus and goal setting phase, setting market and product goals is a crucial action. This step involves defining what the company aims to achieve in the market with its product, which guides the subsequent actions of selecting target markets, finding points of difference, and positioning the product.

Question 8

The information needed in market product focus and goal setting, Step 2 of the planning phase, includes: 1)________, 2)market-product grids with targets, and 3)
Positioning studies.

Accepted Answer

Market potential studies provide information on the size and growth potential of the market, which is crucial for determining the focus and goals of the marketing program. The market-product grids with targets also help in identifying opportunities and setting specific targets for the marketing efforts. Positioning studies provide insights into how the product is perceived by the target audience and how it can be positioned in the market for maximum impact. Detailed plans to execute the marketing program and marketing mix actions are important but are not specific to Step 2 of the planning phase.

Question 9

The information needed in market product focus and goal setting, Step 2 of the planning phase, includes: 1)market potential studies, 2)market-product grids with
Targets, and 3)________.

Accepted Answer

Positioning studies are needed to understand how to place the product in the market relative to competitors, which is crucial for market product focus and goal setting.

Question 10

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: 1)set market and product goals, 2)________, 3)find points of difference, and 4)position the product.

Accepted Answer

The correct action taken during market product focus and goal setting, specifically as the second step, is to select target markets. This involves identifying and analyzing potential customer groups to focus marketing efforts effectively.

Question 11

The actions taken during the evaluation phase of the strategic marketing process include: 1)________and 2)correct negative deviations; exploit positive ones.

Accepted Answer

The actions taken during the evaluation phase of the strategic marketing process include comparing the results with the plans to identify deviations, such as negative ones that need to be corrected and positive ones that can be exploited. Tracking sales and revenues and comparing them with competitors is part of this evaluation process, as is executing the marketing program itself. However, finding points of difference is typically done earlier in the process as part of the planning phase.

Question 12

The information needed for the marketing program, Step 3 of the planning phase, includes: 1)marketing mix actions and 2)_________.

Accepted Answer

The information needed for the marketing program includes detailed plans to execute the marketing program, which is option C. While options A, B, and D may also be useful information for developing the marketing program, they are not specifically listed as required information in Step 3.

Question 13

Setting up an organizational chart would most likely to occur during which phase of the strategic marketing process?

Accepted Answer

During the implementation phase of the strategic marketing process, organizations put their plans into action. Setting up an organizational chart helps in defining roles, responsibilities, and the structure required to execute the strategy effectively.

Question 14

A breakdown of the hierarchy of roles, who reports to who, who manages who, and the overall chain of command is referred to as a(n):

Accepted Answer

Organizational charts provide a visual representation of the hierarchy of roles and responsibilities within an organization, including who reports to whom and who manages whom. Arrangement chart and positioning chart are not commonly used terms for the same concept, and a "people chart" is not a commonly recognized term at all.

Question 15

The actions taken during the implementation phase of the strategic marketing process include: 1)________, 2)design marketing organization, 3)develop schedules, 4)and execute the marketing program.

Accepted Answer

Obtaining resources is a crucial action during the implementation phase as it involves securing the necessary budget, personnel, and materials needed to successfully execute the marketing program. While finding points of difference, positioning the product, and selecting target markets are important steps in the strategic marketing process, they occur earlier in the process during the planning phase. Designing the marketing organization and developing schedules may also be important but are not as essential as obtaining resources for successful implementation.

Question 16

All of the following would be suitable reasons to engage in a merger to create synergies for the larger company, except:

Accepted Answer

Employing double the employees than needed would not create synergies and would likely result in increased costs for the larger company. The other options (secure patented technologies, observe IT savings, and expand market reach) are all potential benefits of a merger that could create synergies for the larger company.

Question 17

The actions taken during the implementation phase of the strategic marketing process include: 1)obtain resources, 2)design marketing organization, 3)________, 4)and execute the marketing program.

Accepted Answer

Developing schedules is a key action in the implementation phase of the strategic marketing process, as it involves planning when and how each part of the marketing program will be executed.

Question 18

All of the following are pieces of information used during the implementation phase of the strategic marketing process, except:

Accepted Answer

The answer of All of the following are pieces of...

Question 19

The actions taken during market product focus and goal setting, step two of the planning phase, include: 1)set market and product goals, 2)select target markets, 3) Find points of difference, and 4)_________.

Accepted Answer

Positioning the product is a key action in aligning the product with the target market's needs and differentiating it from competitors.

Question 20

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: 1)set market and product goals, 2) select target markets, 3)_________, and 4)position the product.

Accepted Answer

Finding points of difference is crucial in distinguishing a product from its competitors, which is a key part of setting goals and positioning in the market product focus and goal setting phase.

Quiz 19: Pulling It All Together: the Strategic Marketing Process

The information needed in situation (SWOT) analysis, Step 1 of the planning phase, includes: 1) trends for industry and competitors and 2) ________

The actions taken in the marketing program, Step 3 of the planning phase, include: 1) develop the program's marketing mix and 2) _________ _.

The actions taken during the implementation phase of the strategic marketing process include: 1) obtain resources, 2) design marketing organization, 3) develop schedules, 4) _________.

The information needed for the marketing program, Step 3 of the planning phase, includes: 1) ________and 2) detailed plans to execute the marketing program.

The actions taken during the implementation phase of the strategic marketing process include: 1) obtain resources, 2) ________, 3) develop schedules, 4) and execute the marketing program.

The actions taken during the evaluation phase of the strategic marketing process include: 1) compare results with plans to identify deviations and 2) _________.

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: 1) _______, 2) select target markets, 3) find points of difference, and 4) position the product.

The information needed in market product focus and goal setting, Step 2 of the planning phase, includes: 1) ________, 2) market-product grids with targets, and 3) Positioning studies.

The information needed in market product focus and goal setting, Step 2 of the planning phase, includes: 1) market potential studies, 2) market-product grids with Targets, and 3) ________.

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: 1) set market and product goals, 2) ________, 3) find points of difference, and 4) position the product.

The actions taken during the evaluation phase of the strategic marketing process include: 1) ________and 2) correct negative deviations; exploit positive ones.

The information needed for the marketing program, Step 3 of the planning phase, includes: 1) marketing mix actions and 2) _________.

Setting up an organizational chart would most likely to occur during which phase of the strategic marketing process?

A breakdown of the hierarchy of roles, who reports to who, who manages who, and the overall chain of command is referred to as a(n) :

The actions taken during the implementation phase of the strategic marketing process include: 1) ________, 2) design marketing organization, 3) develop schedules, 4) and execute the marketing program.

All of the following would be suitable reasons to engage in a merger to create synergies for the larger company, except:

The actions taken during the implementation phase of the strategic marketing process include: 1) obtain resources, 2) design marketing organization, 3) ________, 4) and execute the marketing program.

All of the following are pieces of information used during the implementation phase of the strategic marketing process, except:

The actions taken during market product focus and goal setting, step two of the planning phase, include: 1) set market and product goals, 2) select target markets, 3) Find points of difference, and 4) _________.

The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: 1) set market and product goals, 2) select target markets, 3) _________, and 4) position the product.