While a well-planned and organized CRM initiative can be extremely useful in developing effective and efficient marketing programs for retailers, they are not particularly helpful for manufacturing companies like GM since their touches with the customer are few.
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Q3: Safeguarding customer information is a legal and
Q3: Customer lifetime value is calculated as the
Q4: Today, successful CRM applications will be measured
Q5: Segmenting customers on the basis of things
Q6: Until recently, CRM was not very effective
Q7: Customers of companies that use CRM applications,
Q8: Sales force automation products manage a sales
Q9: According to the text, poor planning is
Q10: Continuous connectivity is desired by many users
Q10: While a company's Internet presence may be
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