Which of the following terms refers to a customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers?
A)customer-perceived value
B)customer-oriented brand equity
C)customer-perceived performance
D)customer-oriented promotional mix
E)customer-oriented price mix

Question

Quizplus · Accepted Answer

Customer-perceived value refers to a customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers. It is the key factor in customer satisfaction and building long-term relationships with customers.

Which of the Following Terms Refers to a Customer's Evaluation