________ describes a longer channel,stretching from raw materials to components to final products that are carried to final buyers.
A)The supply chain
B)Direct marketing
C)Partnership relationship marketing
D)DSS
E)CRM

Question

Quizplus · Accepted Answer

The supply chain refers to the entire process of delivering a product or service from the supplier to the end customer, including all the intermediaries involved in moving the product or service from production to consumption. This includes raw materials, components, and final products, and all the channels that connect them. Direct marketing, partnership relationship marketing, DSS, and CRM are all related concepts, but they do not describe the entire supply chain.

________ Describes a Longer Channel,stretching from Raw Materials to Components