The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction is called ________.
A)customer lifetime management
B)societal marketing
C)customer relationship management
D)database marketing
E)sustainable customer management

Question

Quizplus · Accepted Answer

The definition provided aligns with the concept of customer relationship management (CRM). Customer lifetime management (A) refers to managing a customer's journey with a company throughout their lifetime. Societal marketing (B) focuses on creating marketing campaigns that benefit society as a whole. Database marketing (D) is a type of marketing that involves using customer data to create targeted marketing campaigns. Sustainable customer management (E) is not a commonly used term in marketing, and does not accurately describe the process outlined in the question.

The Overall Process of Building and Maintaining Profitable Customer Relationships