Nickson released a new range of watches that were titled after the famous mountaineer Adam Wills.These new watches were promoted through claims that the design is a favorite of Adam Wills who used a similar watch designed by Nickson for its high durability and quality on his expeditions.Such a measure to entice customers to buy one's products aims at creating ________.
A)customer equity
B)relationship marketing campaign
C)customer-perceived value
D)equitable relationship
E)societal marketing campaign

Question

Quizplus · Accepted Answer

The measure to entice customers to buy Nickson's watches by promoting its high durability and quality and claiming that it is a favorite of the famous mountaineer Adam Wills is an attempt to create customer-perceived value. Customer-perceived value refers to the customer's perception of the benefits derived from a product or service in relation to its cost or price. By highlighting the benefits of the watch and associating it with a famous mountaineer, Nickson is trying to create a perception of high value for its product in the minds of customers.

Nickson Released a New Range of Watches That Were Titled