The Niketown running club that organizes twice weekly evening runs for Nike customers is an example of a ________.
A)frequency marketing program
B)customer-driven marketing event
C)club marketing program
D)consumer-generated marketing program
E)sustainable marketing event

Question

Quizplus · Accepted Answer

The Niketown running club is an example of a club marketing program as it is a group or club created specifically for Nike customers to participate in running activities.

Note: While the case could also be made for B) customer-driven marketing event, the fact that it is a recurring program (twice weekly) and organized specifically by Niketown suggests it is more accurately described as a club marketing program.

The Niketown Running Club That Organizes Twice Weekly Evening Runs