Greater consumer control means that companies must rely more on marketing by ________ rather than marketing by ________.
A)interruption; involvement
B)attraction; intrusion
C)socialization; information
D)producing; selling
E)inspiration; competition

Question

Quizplus · Accepted Answer

Greater consumer control means that consumers have more power to choose what advertising they consume and when. This means that companies must focus on attraction marketing, where they create engaging content that consumers willingly interact with, rather than interruption marketing, where they interrupt consumers with unwanted advertising. Therefore, marketing by attraction (B) is more effective than marketing by intrusion (A). The other options, socialization (C), producing (D), and inspiration (E), do not accurately describe the shift in marketing caused by greater consumer control.

Greater Consumer Control Means That Companies Must Rely More on Marketing