You are an assistant marketing director for a firm in a market with many low-margin customers.Which of the following types of relationships would be most profitable for you to develop with these customers?
A)full partnerships
B)basic relationships
C)categorical partnerships
D)selective relationships
E)community relationships

Question

Quizplus · Accepted Answer

In a market with many low-margin customers, it is important to focus on building basic relationships with these customers. Basic relationships involve providing good customer service, fulfilling the customer's needs and requirements, and maintaining good communication. This type of relationship may not be as involved as a full partnership or categorical partnership, but it is still effective in retaining customers and increasing profits. Selective relationships may not be profitable as they focus on catering to a specific set of customers, while community relationships may not be effective if the goal is to increase profitability.

You Are an Assistant Marketing Director for a Firm in a Market