Bill recently bought a BMW M3.Bill had several preconceived notions on the elegance and reliability of the car.After the purchase,he discovered that the car had a lot more attributes than he initially perceived.Hence,it created an emotional relationship with the car resulting in ________.
A)customer delight
B)customer satiety
C)customer equity
D)customer value
E)customer engagement

Question

Quizplus · Accepted Answer

Customer delight refers to a feeling of extreme satisfaction or happiness with a product or service. In this case, Bill's discovery of the car's additional attributes created an emotional attachment to the car, resulting in customer delight. Customer satiety refers to a feeling of satisfaction but not necessarily exceeding expectations, customer equity refers to the value of a customer to a business over their lifetime, customer value refers to the perceived benefits a customer receives in relation to the cost, and customer engagement refers to the level of involvement and interaction a customer has with a brand.

Bill Recently Bought a BMW M3