Research shows that when customers expect a close relationship with a brand, they will have more favorable brand evaluations after reading messages that use "you and the brand," compared with messages that use words such as "we."

Name: Research shows that when customers expect a close relationship with a brand, they will have more favorable brand evaluations after reading messages that use "you and the brand," compared with messages that use words such as "we."
Brand: Quizplus
Rating: 4.8 (26 reviews)

Question

Quizplus · Accepted Answer

The Answer is False

Research Shows That When Customers Expect a Close Relationship with a Brand