Customer satisfaction and customer dissatisfaction are 'two sides of the same coin' that must be balanced against one another.

Question

Quizplus · Accepted Answer

Customer satisfaction and dissatisfaction are not simply opposites; they are influenced by different factors and can coexist. Satisfaction is about meeting or exceeding expectations, while dissatisfaction arises from unmet expectations or negative experiences.

Customer Satisfaction and Customer Dissatisfaction Are 'Two Sides of the Same