One of the real problems with using in-house people to report on customer problems is that:
A) they don't know how to interact with customers and lack experience.
B) each suggestion is usually someone's perception of what the customer problem is.
C) they tend to focus on finding out what new products customers are looking for instead of providing a solution with each suggestion.
D) they generally lack the skills and expertise required for analyzing customer problems.

Question

Quizplus · Accepted Answer

In-house people may have biases and personal opinions that can skew their perception of what the customer problem actually is, leading to inaccurate reporting. It is important to have objective and unbiased reporting to accurately address customer problems.

One of the Real Problems with Using In-House People to Report