Which of the following is true of role playing as a research technique?
A) There is substantial evidence of its successful use in generating ideas for new products.
B) This technique tends to undermine creativity.
C) It would be valuable in instances where product users are unable to verbalize their reactions.
D) It would not be suitable in instances where consumers are emotionally unwilling to express their views.

Question

Quizplus · Accepted Answer

Role playing can be a valuable research technique when product users are unable to verbalize their reactions, as it allows researchers to observe consumers' behaviors and emotional reactions firsthand. Additionally, while there may not be substantial evidence of its successful use in generating ideas for new products, role playing can still be a useful tool for understanding consumer preferences and behaviors. Finally, while there may be instances where consumers are emotionally unwilling to express their views, this does not necessarily mean that role playing would not be suitable, as it may still be possible to observe consumers' behaviors and reactions through this technique.

Which of the Following Is True of Role Playing as a Research