Which of the following is true of focus groups?
A) A focus group is often very difficult to set up and is the most expensive method of gathering information.
B) A focus group, unlike the traditional survey, depends on the power of numbers rather than in-depth discussions.
C) A focus group makes it difficult for a person to talk about his or her problems when others in the group have already admitted they have problems too.
D) Although the focus group technique is common, the outcome is not always, or even usually, successful.

Question

Quizplus · Accepted Answer

Focus groups are a common qualitative research technique used to gather in-depth information from participants through group discussions. However, the success of focus groups in yielding useful and reliable data is not guaranteed and can vary based on factors like the skill of the moderator, the dynamics of the group, and the specificity of the discussion topics. Choices A, B, and C contain inaccuracies regarding the nature and challenges of conducting focus groups.

Which of the Following Is True of Focus Groups