Which of the following statements is true of a focus group?
A) A focus group is designed to yield an exploratory and depth-probing type of discussion.
B) A focus group is often very difficult to set up and is the most expensive method of gathering information.
C) A focus group makes it difficult for a person to talk about his or her problems when others in the group have already admitted they have problems too.
D) A focus group, unlike the traditional survey, depends on the power of numbers rather than in-depth discussions.

Question

Quizplus · Accepted Answer

A focus group is designed to gather in-depth and exploratory insights about a topic or issue through a group discussion. It is a qualitative research method that allows participants to share their opinions and experiences in a group setting. Option B is incorrect because while focus groups may require some logistical planning and expense, they are not necessarily the most expensive method of information gathering. Option C is incorrect because a focus group can provide a safe and supportive environment for participants to openly discuss their experiences and problems. Option D is incorrect because a focus group is all about in-depth discussions and interactions between participants, rather than just relying on numerical data.

Which of the Following Statements Is True of a Focus