Nordic Fox Heavy Equipment imports heavy machinery used in regions of Europe and North America where heavy snowfall is an issue. This machinery is used by municipalities to clear roads during snowstorms. John Alexander is the senior regional sales manager for New England. John goes into a meeting with the sanitation director of a large city that got slammed by a snowstorm a month previously. During the cleanup, operators of the city's plows destroyed a significant amount of city and personal property, which triggered public inquiry into the competence of the sanitation staff and director
-Which part of the need-satisfaction model is John performing when he explains to the sanitation director why the equipment he has selected will fulfill his needs?
A)Part 1: Need Discovery
B)Part 2: Selecting a Solution
C)Part 3: Need Satisfaction
D)Part 4: Servicing the Sale
E)Part 5: Leveraging Referrals

Question

Quizplus · Accepted Answer

John is explaining how his selected equipment will fulfill the needs of the sanitation director and the city, which is part of the Need Satisfaction stage of the model.

Nordic Fox Heavy Equipment Imports Heavy Machinery Used in Regions