When a customer reveals confidential information about a competitor to a salesperson,the preferred course of action is for the salesperson to:
A)preserve the confidentiality of information they receive
B)accurately relate the details to top management
C)inform the competing company about the useful information in exchange for a sale
D)request that the customer not comment further because of the conflict of interest
E)clarify the details to make sure the information is correct

Question

Quizplus · Accepted Answer

It is important for salespeople to maintain the confidentiality of information they receive from customers, even if it is about competitors. They should not share this information with anyone else unless explicitly authorized by the customer to do so. A breach of confidentiality can damage the trust between the salesperson and the customer, and also harm the reputation of the company. Therefore, preserving the confidentiality of information is the best choice.

When a Customer Reveals Confidential Information About a Competitor to a Salesperson,the