The annual Street & Smith's Baseball magazine had exactly the same stories but with 15 different covers to appeal to baseball fans in 15 of the U.S. regions. What is the basis of its market segmentation strategy?
A) psychographic segmentation
B) retail outlet segmentation
C) demographic segmentation
D) behavioral segmentation
E) geographic segmentation

Question

Quizplus · Accepted Answer

The magazine used different covers for different U.S. regions, indicating that the segmentation strategy was based on geographic differences.

The Annual Street & Smith's Baseball Magazine Had Exactly the Same