Indopharm is planning a push strategy in Russia.Which of the following would the firm likely pursue?
A)Lowering prices to consumers
B)Increasing distributors' margins
C)Couponing consumers
D)Push strategies are outlawed in Russia

Question

Quizplus · Accepted Answer

Increasing distributors' margins is a typical example of a push strategy, as it incentivizes distributors to sell more of the product. Push strategies involve promoting products to the next link in the supply chain (e.g., distributors, wholesalers, retailers) rather than directly to consumers.

Indopharm Is Planning a Push Strategy in Russia