Taberet,a German company,is planning an extensive move into Brazil.How will Taberet's personal selling model be affected in this new market?
A)Selling costs will be higher than in Germany.
B)Salespersons will be easy to recruit.
C)Communication must be in English or Spanish.
D)The compensation package may need to be adapted.

Question

Quizplus · Accepted Answer

The compensation package may need to be adapted to the local Brazilian market, as it may differ from the German market. Other factors such as language and recruitment of salespersons may also be affected, but the compensation package is more critical for the success of personal selling in a new market.

Taberet,a German Company,is Planning an Extensive Move into Brazil