Shelf space is difficult to find in Saudi Arabia and advertising is limited and expensive.In Saudi Arabia,Karavel Foods should consider
A)a push strategy.
B)a pull strategy.
C)extensive distribution.
D)piggybacking.

Question

Quizplus · Accepted Answer

Since shelf space is limited in Saudi Arabia, Karavel Foods should focus on pushing its products into retail stores through aggressive sales and promotional tactics. This will help in persuading retailers to stock the products on their shelves. A push strategy relies on intensive personal selling, trade promotions and discounts. It also involves an efficient distribution system i.e. direct contact with wholesalers, retailers, or the final customers of the product. By using push strategy, Karavel Foods can take advantage of building a strong relationship with retailers and thus gaining better control over the distribution of its products.

Shelf Space Is Difficult to Find in Saudi Arabia and Advertising