Question 1

Which step is necessary to add a custom column to a lead report?

Accepted Answer

A

Question 2

What is one difference between segmentations and smart lists?

Accepted Answer

Segmentations can be used to create dynamic content, allowing for personalized experiences, while smart lists are primarily used for filtering and targeting within campaigns.

Question 3

Which two asset types can be used in an engagement program stream? (Choose two.)

Accepted Answer

A,C

Question 4

Given the Active Lead Model program:  From where are the tokens inherited?

Accepted Answer

The answer of Given the Active Lead Model program: ...

Question 5

In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)

Accepted Answer

The answer of In which initiatives can a marketer use...

Question 6

The marketing department of a technology company believes the use of "Servers" in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized. Given the screenshot:  In which component of the Control Panel will the schedule for the email be set?

Accepted Answer

The answer of The marketing department of a technology company...

Question 7

Where is the setting to enable Progressive Profiling when designing a form found?

Accepted Answer

Progressive Profiling is typically enabled in the Form Settings under the Settings section, where you can configure how the form behaves and what information it collects over time.

Question 8

A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner. What is the correct order in the Smart Campaign flow setup?

Accepted Answer

The correct order is to first send the auto-reply email to the prospect immediately, then wait 30 minutes, and finally send an email notification to the lead owner.

Question 9

A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor. Which course of action will allow both definitions to be incorporated?

Accepted Answer

The weighted average of both scores allows for both definitions to be incorporated, giving more weight to the VP of Sales from the region where the lead is located.

Question 10

How is Marketo different from an email service provider (ESP)?

Accepted Answer

The answer of How is Marketo different from an email...

Question 11

Which two statements differentiate smart lists from segmentations? (Choose two.)

Accepted Answer

A lead can exist in multiple smart lists, allowing for flexible grouping based on different criteria. Snippets can be dynamically changed based on segmentation, enabling personalized content delivery.

Question 12

Which type of leads will receive a non-operational email?

Accepted Answer

The answer of Which type of leads will receive a...

Question 13

Where can you manage program report subscriptions? (Choose two.)

Accepted Answer

The answer of Where can you manage program report subscriptions?...

Question 14

What is the difference between hard bounces and soft bounces?

Accepted Answer

A hard bounce indicates a permanent issue with the email address, such as it being invalid or non-existent. A soft bounce is a temporary issue, like a full inbox or server problem, which may resolve itself.

Question 15

What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?

Accepted Answer

An approved snippet allows for dynamic content, such as different header images, to be used in emails for different segments.

Question 16

The email marketing manager wants to reset the score for all leads who have been unengaged. Which value in the CHANGE SCORE Flow Step will reset the leads' score?

Accepted Answer

Setting the score to "= 0" will reset the leads' score to zero, effectively resetting it.

Question 17

A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists. How should this be done?

Accepted Answer

Store the full state in "Stored Value" and the abbreviation in "Display Value" on the form field settings

Question 18

Which form option is needed to use advanced thank you pages?

Accepted Answer

Advanced thank you pages can only be used with external URLs.

Question 19

On a People Performance report, how is timeframe restricted?

Accepted Answer

The answer of On a People Performance report, how is...

Question 20

Which feature of Marketo requires an approval segmentation prior to it being functional?

Accepted Answer

Dynamic Content in Marketo requires approved segmentation to function, as it relies on segmenting the audience to display different content variations.

Exam 1: Certified Expert