Question 1

The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only. Who receives the new content at the next cast?

Accepted Answer

All leads who have exhausted content in the entire program will receive the new content because they are the ones who have no new content left to engage with, and the new content is added to provide them with fresh material.

Question 2

An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high. Where can the scores be adjusted?

Accepted Answer

The answer of An organization has a lead scoring program...

Question 3

Given the webinar program statuses below, which of the statements is true?

Accepted Answer

The answer of Given the webinar program statuses below, which...

Question 4

The communication limits for your Marketo instance are as follows:  Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational. Which statement is true?

Accepted Answer

The answer of The communication limits for your Marketo instance...

Question 5

In which two ways can a marketer avoid a spamtrap? (Choose two.)

Accepted Answer

Establishing a direct Opt-in process ensures that all leads have explicitly agreed to receive emails, reducing the risk of hitting spamtraps. Purging inactive leads helps maintain a clean list, as spamtraps can often be old or inactive email addresses.

Question 6

A marketer has created a Smart Campaign with the Flow displayed in the screenshot:  Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?

Accepted Answer

The answer of A marketer has created a Smart Campaign...

Question 7

A marketer is building a Preference Center on a Marketo landing page and wants to provide a Department drop-down for those who select University as a company type. Which form property should be edited?

Accepted Answer

Visibility Rules allow the marketer to show or hide fields based on the selection of another field, such as displaying the Department drop-down when University is selected as the company type.

Question 8

Which three token types can be used to insert a date into an email? (Choose three.)

Accepted Answer

The answer of Which three token types can be used...

Question 9

What is a reason to include a text version with an HTML one when sending an email?

Accepted Answer

The answer of What is a reason to include a...

Question 10

The following token is added to the text of an email: {{lead.First Name:default=there}}. What is the purpose of the text ":default=there"?

Accepted Answer

The answer of The following token is added to the...

Question 11

What form field type can be used to capture URL parameters?

Accepted Answer

Hidden form fields can be used to capture URL parameters as they can store data that is not visible to the user but can be submitted with the form.

Question 12

A marketing director is asked to email leads to invite them to a company event. Which Program Channel Type should be used to register leads and host the event onsite?

Accepted Answer

The answer of A marketing director is asked to email...

Question 13

A marketer wants to identify duplicate leads using the person's full name instead of email address. How can the marketer accomplish this task?

Accepted Answer

The answer of A marketer wants to identify duplicate leads...

Question 14

What is the reporting impact of selecting an acquisition program when importing a list?

Accepted Answer

The acquisition program is required to show the number and percent of new names in the Program Performance report, as it helps in tracking the effectiveness of the program in acquiring new leads.

Question 15

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs. How is the acquisition program assigned to a lead?

Accepted Answer

The answer of A marketer wants to measure the success...

Question 16

A marketer wants to have a form in a pop-up window on the company website. How can the marketer accomplish this?

Accepted Answer

Using Lightbox as the embed code type allows the form to appear in a pop-up window on the website.

Question 17

A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed. How can the URL of the landing page be changed?

Accepted Answer

The URL of a landing page in Marketo can be changed by going to URL Tools and selecting Edit URL Settings.

Question 18

A lead is deemed sales ready. What is an appropriate method to communicate this to sales?

Accepted Answer

Updating the lead status is the appropriate method to communicate to sales that a lead is sales ready, as it directly informs the sales team of the lead's readiness for further engagement.

Question 19

A marketing manager wants to create a report that shows database growth over time and excludes blacklisted, unsubscribed, and invalid leads from the total. Which modification excludes these populations from the report?

Accepted Answer

The answer of A marketing manager wants to create a...

Question 20

What is the purpose of a default value in a token?

Accepted Answer

The answer of What is the purpose of a default...

Exam 1: Certified Expert