Question 1

Amy, a new account manager at Bob's agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?
A) Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see.
B) Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.
C) Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access to that sub-MCC only.
D) Set up direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC.

Accepted Answer

Creating a new MCC account linked to the original MCC account and moving the three accounts into that MCC allows Bob to grant Amy access to only those specific accounts without giving her access to other accounts in the original MCC.

Question 2

Adding placements to an ad group:
A) Improves the Quality Score on Google.
B) Improves the Quality Score for search.
C) Negatively affects the Quality Score for search.
D) Does not affect the Quality Score for search

Accepted Answer

Adding placements to an ad group does not affect the Quality Score for search because Quality Score is primarily determined by factors related to search ads, such as click-through rate, ad relevance, and landing page experience, rather than display placements.

Question 3

Jim's restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?
A) Use the same bids across all devices.
B) Create a dedicated campaign for each mobile device targeted.
C) Enable a bid adjustment to bid more aggressively on mobile devices.
D) Enable a bid adjustment to bid less aggressively on mobile devices.

Accepted Answer

Enabling a bid adjustment to bid more aggressively on mobile devices will increase the likelihood of Jim's restaurant ads being shown to users on mobile devices, thereby increasing exposure to users on the go.

Question 4

When setting up an AdWords account, choose your currency and permanent time zone carefully because:
A) Time zone and currency will impact ad position.
B) Ads are only served in countries using the same currency as your account.
C) These cannot be changed once you've set up your account.
D) By default, ads are only served in the same time zones as indicated in your account.

Accepted Answer

The answer of When setting up an AdWords account, choose...

Question 5

Quality Score and Ad Rank are calculated:
A) Every time you change your CPCs within your account.
B) Every time someone does a search that triggers your ad.
C) A few times a day, based on your ad scheduling settings.
D) Every time your ad is eligible to serve on a Display Network page.

Accepted Answer

Quality Score and Ad Rank are calculated every time someone does a search that triggers your ad, as they are based on real-time factors such as the ad's relevance and expected click-through rate.

Question 6

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?
A) Payment options available
B) Website load time
C) Target market
D) Market Competitors' cost per clicks (CPCs)

Accepted Answer

Understanding the target market is crucial for setting effective advertising goals, as it helps tailor the ad content and strategy to reach the right audience.

Question 7

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:
A) Impact the time of day that the ads are eligible to show.
B) Determine the target return on investment (ROI) for a given ad group
C) Impact search results and cost-per-click (CPC) on the Google Display Network.
D) Restrict the ads to specific sites and show them only when the content of a that site's page is relevant to the keywords.

Accepted Answer

Keywords and placements together restrict ads to specific sites and ensure they show when the site's content is relevant to the keywords.

Question 8

If you've set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad - assuming your ad is similar in all other aspects?
A) $0.51
B) $0.5
C) $1
D) $1.01

Accepted Answer

The maximum CPC you would need to pay is just one cent more than the next highest bid, which is $0.50, so you would pay $0.51.

Question 9

Your agency won four new clients. Three have the potential to track conversions and may consider an unlimited budget if ROI is positive. Which three? (Choose three.)
A) Custom-branded merchandiser tracking inquiries, some of which convert to a deal
B) Retail e-commerce selling luxury hats and tracking transactions
C) Network security company tracking free trials, some of which convert to a purchase
D) Improve comedy group promoting a mysterious video with no immediate ways to interact

Accepted Answer

These three clients have the potential to track conversions: A tracks inquiries that can convert to deals, B tracks e-commerce transactions, and C tracks free trials that can convert to purchases.

Question 10

A My Client Center (MCC) account functions primarily as:
A) A dashboard that allows clients view-only access to AdWords reports.
B) A bid management system for AdWords clients managed by resellers and agencies.
C) An umbrella account that allows for access to individual accounts with a single log-in.
D) A separate AdWords account with its own keywords and campaigns.

Accepted Answer

An MCC account is designed to allow users to manage multiple AdWords accounts from a single login, acting as an umbrella account for easier access and management.

Question 11

When a campaign is showing as "Pending" within AdWords, it is:
A) Inactive because it's past its scheduled end date.
B) Inactive but scheduled to begin at a future date.
C) Inactive because your prepaid account balance has run out.
D) Active, but showing ads only occasionally due to budget constraints

Accepted Answer

The answer of When a campaign is showing as "Pending"...

Question 12

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads - how will this impact the quality score of your search campaign?
A) Your daily budget will be adjusted to account for a drop in CTR, and an increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns.
B) Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network doesn't affect the Quality Score of your ads for search.
C) Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.
D) None of these options are correct.

Accepted Answer

The answer of If your campaign is opted into show...

Question 13

The primary function of the Google Website Optimizer is to:
A) Optimize keywords based on the advertiser's landing page.
B) Optimize cost-per-click (CPC) bids based on conversion data.
C) Test versions of an advertiser's ad text based on landing page data.
D) Test versions of a website's content and layout.

Accepted Answer

Google Website Optimizer is a tool designed to test different versions of a website's content and layout to determine which performs best in terms of user engagement and conversion rates.

Question 14

Location extensions can:
A) Help reduce your CPC bids depending on the location of a user.
B) Help nearby consumers find or call your nearest storefront.
C) Help exclude locations where you do not have available stores.
D) Help show product information in a visual manner within your ad unit.

Accepted Answer

Location extensions help nearby consumers find or call your nearest storefront by displaying your business address, phone number, and a map marker with your ad.

Question 15

An advertiser's ad has been disapproved. Which is the most likely cause?
A) The ad does not comply with AdWords policy guidelines.
B) Some keywords do not meet minimum quality requirements.
C) The ad is a duplicate of another ad in the account.
D) The location targeting was incorrectly selected.

Accepted Answer

The most likely cause for an ad being disapproved is that it does not comply with AdWords policy guidelines, which cover content, format, and other requirements.

Question 16

Suppose you've created an ad group to advertise gourmet chocolate, and it includes keywords like "dark chocolate" and "gourmet chocolate bars." If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine where your ads might show?
A) Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.
B) Managed placements would be used to target specific sites you had selected as being important to your client.
C) Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.
D) Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.

Accepted Answer

Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.

Question 17

You've been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold is to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
A) You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget.
B) You add the keywords "Hawaii" to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii.
C) You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in.
D) You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii.

Accepted Answer

Creating a separate campaign targeting only Hawaii allows you to specifically measure and optimize performance in that state, making it easier to adjust your budget and strategy based on localized data.

Question 18

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:
A) The quality of your image.
B) The maximum CPC of the keyword that triggered an ad.
C) Your daily budget
D) The quality of your landing page.

Accepted Answer

The Quality Score for placement-targeted ads on the Google Display Network considers the quality of the landing page, as it impacts user experience and relevance.

Question 19

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
A) Budgets cannot be applied to online campaigns due to constant changes in traffic.
B) Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
C) AdWords budgets can only be set once annually and require a fixed commitment.
D) Online campaigns generate clicks, whereas other channels generate exposure.

Accepted Answer

The answer of Advertising on TV, print, and radio typically...

Question 20

Your text ad includes the phrase "Your friend has a crush on you, See more!". Why could your ad be disapproved according to AdWords policies?
A) Ads cannot simulate email inbox notifications or fake "friend/crush" requests.
B) Ads cannot contain exclamation points.
C) Ads cannot contain the phrase "See more!"
D) Ads cannot contain that amount of characters.

Accepted Answer

The answer of Your text ad includes the phrase "Your...

Exam 2: Google AdWords Fundamentals

Amy, a new account manager at Bob's agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

Adding placements to an ad group:

Jim's restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

Quality Score and Ad Rank are calculated:

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

If you've set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad - assuming your ad is similar in all other aspects?

Your agency won four new clients. Three have the potential to track conversions and may consider an unlimited budget if ROI is positive. Which three? (Choose three.)

A My Client Center (MCC) account functions primarily as:

When a campaign is showing as "Pending" within AdWords, it is:

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads - how will this impact the quality score of your search campaign?

The primary function of the Google Website Optimizer is to:

Location extensions can:

An advertiser's ad has been disapproved. Which is the most likely cause?

You've been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold is to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

Your text ad includes the phrase "Your friend has a crush on you, See more!". Why could your ad be disapproved according to AdWords policies?