Question 1

Amy, a new account manager at Bob's agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

Accepted Answer

Creating a new MCC account linked to the original MCC account and moving the three accounts into that MCC allows Bob to grant Amy access to only those specific accounts without giving her access to other accounts in the original MCC.

Question 2

Adding placements to an ad group:

Accepted Answer

Adding placements to an ad group does not affect the Quality Score for search because Quality Score is primarily determined by factors related to search ads, such as click-through rate, ad relevance, and landing page experience, rather than display placements.

Question 3

Jim's restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

Accepted Answer

Enabling a bid adjustment to bid more aggressively on mobile devices will increase the likelihood of Jim's restaurant ads being shown to users on mobile devices, thereby increasing exposure to users on the go.

Question 4

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

Accepted Answer

The answer of When setting up an AdWords account, choose...

Question 5

Quality Score and Ad Rank are calculated:

Accepted Answer

Quality Score and Ad Rank are calculated every time someone does a search that triggers your ad, as they are based on real-time factors such as the ad's relevance and expected click-through rate.

Question 6

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

Accepted Answer

Understanding the target market is crucial for setting effective advertising goals, as it helps tailor the ad content and strategy to reach the right audience.

Question 7

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

Accepted Answer

Keywords and placements together restrict ads to specific sites and ensure they show when the site's content is relevant to the keywords.

Question 8

If you've set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad - assuming your ad is similar in all other aspects?

Accepted Answer

The maximum CPC you would need to pay is just one cent more than the next highest bid, which is $0.50, so you would pay $0.51.

Question 9

Your agency won four new clients. Three have the potential to track conversions and may consider an unlimited budget if ROI is positive. Which three? (Choose three.)

Accepted Answer

These three clients have the potential to track conversions: A tracks inquiries that can convert to deals, B tracks e-commerce transactions, and C tracks free trials that can convert to purchases.

Question 10

A My Client Center (MCC) account functions primarily as:

Accepted Answer

An MCC account is designed to allow users to manage multiple AdWords accounts from a single login, acting as an umbrella account for easier access and management.

Question 11

When a campaign is showing as "Pending" within AdWords, it is:

Accepted Answer

The answer of When a campaign is showing as "Pending"...

Question 12

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads - how will this impact the quality score of your search campaign?

Accepted Answer

The answer of If your campaign is opted into show...

Question 13

The primary function of the Google Website Optimizer is to:

Accepted Answer

Google Website Optimizer is a tool designed to test different versions of a website's content and layout to determine which performs best in terms of user engagement and conversion rates.

Question 14

Location extensions can:

Accepted Answer

Location extensions help nearby consumers find or call your nearest storefront by displaying your business address, phone number, and a map marker with your ad.

Question 15

An advertiser's ad has been disapproved. Which is the most likely cause?

Accepted Answer

The most likely cause for an ad being disapproved is that it does not comply with AdWords policy guidelines, which cover content, format, and other requirements.

Question 16

Suppose you've created an ad group to advertise gourmet chocolate, and it includes keywords like "dark chocolate" and "gourmet chocolate bars." If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine where your ads might show?

Accepted Answer

Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.

Question 17

You've been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold is to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

Accepted Answer

Creating a separate campaign targeting only Hawaii allows you to specifically measure and optimize performance in that state, making it easier to adjust your budget and strategy based on localized data.

Question 18

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

Accepted Answer

The Quality Score for placement-targeted ads on the Google Display Network considers the quality of the landing page, as it impacts user experience and relevance.

Question 19

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

Accepted Answer

The answer of Advertising on TV, print, and radio typically...

Question 20

Your text ad includes the phrase "Your friend has a crush on you, See more!". Why could your ad be disapproved according to AdWords policies?

Accepted Answer

The answer of Your text ad includes the phrase "Your...

Exam 2: Google AdWords Fundamentals