Question 1

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

Accepted Answer

AdWords (now Google Ads) automatically includes variations like misspellings and plural forms when using broad match, so there's no need to add them separately.

Question 2

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

Accepted Answer

Location targeting allows advertisers to specifically target users based on their geographic location, such as California, ensuring that the ads reach the intended audience in that area.

Question 3

What's one of the main benefits of using ad extensions?

Accepted Answer

The answer of What's one of the main benefits of...

Question 4

All other things being equal, if you've set a maximum cost-per-click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you'd pay for that click?

Accepted Answer

In a typical auction-based ad system, you pay just enough to beat the next highest bid. Therefore, you would pay $0.51, which is one cent more than the next highest bid of $0.50.

Question 5

Susan's Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

Accepted Answer

Creating one account with separate campaigns for equipment and clothing allows for better organization and targeted advertising. Each campaign can have specific ad groups for different products, enabling more precise targeting and budget allocation.

Question 6

You signed 3 new clients, each with an existing AdWords accounts. What's the best way to manage these accounts?

Accepted Answer

Linking the client accounts to your AdWords manager account allows you to manage multiple accounts efficiently without needing to log in separately for each client. It provides a centralized platform for managing all client accounts.

Question 7

Which is a benefit of advertising online?

Accepted Answer

Online advertising allows businesses to target specific audiences, ensuring that ads are shown to people who are more likely to be interested in the products or services being advertised.

Question 8

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

Accepted Answer

In a second-price auction, you pay one cent more than the next highest bid, so you would pay $1.26.

Question 9

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

Accepted Answer

A landing page focused on instrument rentals with a contact form is most relevant to the ad group for musical instrument rentals, providing users with the specific information they are looking for.

Question 10

When reviewing your client's Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

Accepted Answer

Target search page location is an automated bid strategy designed to increase the chances of your ads appearing at the top of the search results page or on the first page, which can help improve the ad's position.

Question 11

What happens when a campaign consistently meets its average daily budget?

Accepted Answer

When a campaign consistently meets its average daily budget, the ads may show less often than they could because the budget limits the number of times the ads can be shown.

Question 12

Which client would you advise to use radius targeting?

Accepted Answer

Radius targeting is ideal for businesses like Denise's, where the service area is defined by a specific distance from a central location, such as 30 miles.

Question 13

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

Accepted Answer

The answer of Data for your client shows that more...

Exam 2: Google AdWords Fundamentals