Apex Ink Producers is considering moving from using its current salesperson-based sales channel to a multiple channel model.Which of the following is a reason Apex would use multiple sales channels instead of a single channel?
A)The company's sales model channels all customers through its web portal.
B)The company's customers would like to purchase products using various methods.
C)The company's costs associated with multiple channels are sure to be offset by increased margins on products.
D)The company's sales staff is requesting flex-time.
E)The company's customer base is located in multiple areas all over the country.

Question

Quizplus · Accepted Answer

Using multiple sales channels allows customers to purchase products using various methods, catering to different preferences and potentially increasing sales.

Apex Ink Producers Is Considering Moving from Using Its Current