A(n) ________ forms the foundation for all CRM activities.
A) frequent-shopper program
B) loyalty program
C) 1-to-1 retailing program
D) RFM analysis
E) data warehouse

Name: A(n) ________ forms the foundation for all CRM activities. A) frequent-shopper program B) loyalty program C) 1-to-1 retailing program D) RFM analysis E) data warehouse
Brand: Quizplus
Rating: 4.9 (31 reviews)

Question

Quizplus · Accepted Answer

A data warehouse contains all the data the firm has collected about its customers and is the foundation for subsequent CRM activities.

A(n) ________ Forms the Foundation for All CRM Activities