Which of the following information does not form a part of the data warehouse for a retailer?
A) Details of customer visits to the retailer's site
B) A complete history of the customer's transactions
C) Customer preferences such as brands and fabrics
D) Demographic data for segmentation purposes
E) Details of competitor patronization

Question

Quizplus · Accepted Answer

Ideally, the data warehouse should contain the following information: transactions, customer contacts, customer preferences, and demographic and psychographic data.

Which of the Following Information Does Not Form a Part