The first step in the CRM process is
A) analyzing data.
B) creating a data warehouse.
C) developing CRM programs.
D) implementing programs.
E) rewarding loyal customers.

Question

Quizplus · Accepted Answer

CRM is an iterative process that turns customer data into customer loyalty and repeat purchase behavior through four activities: (1) collecting customer shopping data, (2) analyzing customer data and identifying target customers, (3) developing CRM through frequent-shopper programs, and (4) implementing CRM programs.

The First Step in the CRM Process Is