Why is constructing a data warehouse more difficult for in-store transactions than it is for online shopping?
A) Customer returns to the store confound the data.
B) Store purchases can be made with cash or third-party credit cards.
C) Availability of store assortments is not always similar to website assortments.
D) Store customers are not interested in sharing personal information.
E) Since customers are more likely to buy gifts for others in stores than online, it defeats the purpose of understanding the end-user.

Question

Quizplus · Accepted Answer

With in-store transactions, it can be difficult to identify customers because customers can pay with cash, a third-party credit card, or their mobile wallets (e.g., Apple Pay), making the purchase virtually anonymous.

Why Is Constructing a Data Warehouse More Difficult for In-Store