When consumers explicitly agree to share personal information, the agreement is referred to as
A) participatory knowledge.
B) opt in.
C) the 80-20 rule.
D) a disclosure agreement.
E) opt out.

Question

Quizplus · Accepted Answer

Basically, the EU perspective is that consumers own their personal information, so retailers must get consumers to agree explicitly to share this personal information. This agreement is referred to as opt in.

When Consumers Explicitly Agree to Share Personal Information, the Agreement