Which of the following describes an approach that is used to deal with unprofitable customers?
A) Retailers charging a restocking fee for returned merchandise
B) Retailers offering frequent buyer cards
C) Supermarkets giving away free samples of a new product
D) Retailers having special events outside of regular store hours
E) Retailers allowing certain merchandise to be viewed only by qualified customers

Question

Quizplus · Accepted Answer

Approaches for getting the lead out are (1) offering less costly services to satisfy the needs of lead customers and (2) charging customers for the services they are abusing.

Which of the Following Describes an Approach That Is Used