A way to achieve customer alchemy is through ________, which involves offering and selling more products and services to existing customers and increasing the retailer's share of wallet with these customers.
A) 1-to-1 retailing
B) add-on selling
C) personalizing
D) data mining
E) cross retailing

Question

Quizplus · Accepted Answer

A retailer's data warehouse reveals opportunities for add-on selling. Many retailers use their data on customers' shopping histories to suggest products to them.

A Way to Achieve Customer Alchemy Is Through ________, Which