What is customer alchemy?
A) Converting iron and gold customers into platinum customers
B) Offering more products to existing customers
C) Increasing the data collection from only platinum and gold customers
D) Creating a group of customers bound together by loyalty to a retailer
E) Tailoring loyalty programs to suit customers' needs

Question

Quizplus · Accepted Answer

Increasing the sales made to good customers can be referred to as customer alchemy-converting iron and gold customers into platinum customers.

What Is Customer Alchemy