Which of the following terms best describes the type of data analysis that focuses on the composition of products purchased by a customer during a single shopping trip?
A) Allotment analysis
B) Market basket analysis
C) Location analysis
D) Shopping cart analysis
E) Merchandising analysis

Question

Quizplus · Accepted Answer

The market basket analysis analyzes what the customer bought during a single shopping trip. This analysis can suggest where stores should place merchandise and which merchandise to promote together based on merchandise that tends to show up in the same market basket.

Which of the Following Terms Best Describes the Type of Data