Many products in a supermarket can be found in more than one place throughout the stores. What type of retail analytics technique is used to decide where to place products in a store?
A) Supermarket analysis
B) Market basket analysis
C) Location analysis
D) Shopping cart analysis
E) Merchandising analysis

Question

Quizplus · Accepted Answer

The market basket analysis analyzes what the customer bought during a single shopping trip. This analysis can suggest where stores should place merchandise and which merchandise to promote together based on merchandise that tends to show up in the same market basket.

Many Products in a Supermarket Can Be Found in More