What research is necessary for building a strong position?
A) User jobs to be done
B) Competitors
C) Firm capabilities
D) All of these

Question

Quizplus · Accepted Answer

Building a strong position in the market requires a comprehensive understanding of user jobs to be done (to understand customer needs), competitors (to identify market gaps and competitive advantages), and firm capabilities (to assess internal strengths and weaknesses). All these areas of research are necessary to develop a well-rounded and effective market strategy.

What Research Is Necessary for Building a Strong Position