Positioning involves answering which of the following big questions?
A) Who are you?
B) What do you do?
C) Why does it matter?
D) All of these
Correct Answer:
Verified
Q5: Who should be in a brand team?
A)
Q6: The first step of building brand foundations
Q7: What research is necessary for building a
Q8: What does positioning involve?
A) Defining the brand
Q9: After developing a position, you should launch
Q11: A brand position must meet four tests.
Q12: Positioning research involves two key things -
Q13: The user frame of reference is useful
Q14: How is the ideological frame of reference
Q15: To launch a brand one needs to
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