A brand position must meet four tests. What are they?
A) Relevance, consistency, awareness and improvisation
B) Character, deliverability, authenticity and awareness
C) Relevance, differentiation, deliverability and authenticity
D) None of these

Question

Quizplus · Accepted Answer

A brand position must be relevant to the target audience's needs and preferences, differentiated from competitors, deliverable by the company, and authentic to the brand's values and image.

A Brand Position Must Meet Four Tests