Positioning research involves two key things - what are they?
A) User needs and brand heritage
B) User and ideological frames of reference
C) Unique selling points
D) Gaps in the market
Correct Answer:
Verified
Q7: What research is necessary for building a
Q8: What does positioning involve?
A) Defining the brand
Q9: After developing a position, you should launch
Q10: Positioning involves answering which of the following
Q11: A brand position must meet four tests.
Q13: The user frame of reference is useful
Q14: How is the ideological frame of reference
Q15: To launch a brand one needs to
Q16: What type of segmentation should one use
Q17: What considerations go into choosing a segment?
A)
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents