________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.
A) A marketing information system
B) A marketing database
C) A promotional campaign
D) A marketing intelligence system
E) A marketing research system

Question

Quizplus · Accepted Answer

A marketing information system is specifically designed to provide information to marketers for decision-making. It does so by gathering, sorting, analyzing, evaluating, and distributing accurate and timely information to those who need it. Other options, such as a marketing database, promotional campaign, marketing intelligence system, and marketing research system, may be components of a marketing information system, but they do not encompass all aspects of it.

________ Consists of People, Equipment, and Procedures to Gather, Sort