Zellers was able to mine the large HBC customer database when it launched the Mossimo fashion line in its stores. The company was able to identify customers who typically did not purchase fashions from discount department stores. This is an example of a retailer using
A) sales information systems.
B) a marketing intelligence system.
C) the order-to-payment cycle.
D) data mining.
E) information needs probes.

Question

Quizplus · Accepted Answer

Zellers was able to identify an untapped market segment by analyzing its customer database, which is an example of data mining. Data mining involves analyzing large amounts of data to find patterns and relationships that can aid decision-making.

Zellers Was Able to Mine the Large HBC Customer Database