The company's marketing information system should be a cross between what managers think they need, what managers really need, and
A) what the competition is doing.
B) what is economically feasible.
C) what consumers are willing to share.
D) what is acceptable industry practice.
E) what the marketing research department is able to do.

Question

Quizplus · Accepted Answer

The marketing information system should not only fulfill the perceived needs of managers but must also consider their actual needs while considering the costs associated with gathering marketing information. Therefore, B is the best choice as it emphasizes the importance of balancing the needs with economic feasibility. A, C, D, and E are irrelevant to the question.

The Company's Marketing Information System Should Be a Cross Between