When a magazine collects valuable feedback on each issue from a group of readers and subscribers, which step has it taken to improve the quality of its marketing intelligence?
A) networking externally
B) training and motivating the sales force to report on new developments
C) setting up a customer advisory panel
D) motivating intermediaries to pass along important information
E) purchasing information from outside suppliers

Question

Quizplus · Accepted Answer

Setting up a customer advisory panel allows for direct feedback from a group of readers and subscribers, providing valuable insights into their preferences and needs. This can help the magazine improve its marketing intelligence and adjust its strategies accordingly.

When a Magazine Collects Valuable Feedback on Each Issue from a Group