Instead of scattering their marketing effort (a "shotgun" approach), many companies are now embracing target marketing where the focus is on those consumers that they have the greatest chance of satisfying (a ________ approach) with their products and services.
A) "niche"
B) "focused"
C) "micro"
D) "rifle"
E) "macro"

Question

Quizplus · Accepted Answer

The Answer is D

Instead of Scattering Their Marketing Effort (A "Shotgun" Approach), Many